Long week got ya down? Well, buck up, little camper. We’ve got some refreshing Facebook marketing, a hilariously inspired example of online video creation and much more to help perk you right up. Sit back, relax and enjoy this week’s list of Five Things You Might Have Missed!
1.) Readers are Tweeters: We’ve been saying this for a while, but this new series from ReadWriteWeb confirms it: Readers and social media were made for each other. Likewise authors, publishing companies and literary agents are all reaping the rewards of the electronic reader/social media revolution. The great thing about this demo? They actually buy books and talk about them! Now more than ever, online marketing to indie authors and their readers is a brilliant thing to do.
2.)No Ordinary Comic: What if you could control a graphic novel with your tablet or laptop? This amazing Parallax site promoting the new Peugeot Hybrid lets you do just that. This is some seriously cool digital brand engagement and something you need to go play with right now.
3.) The Evolution of Controversy: We never thought we’d see the day when Dr. Pepper was stirring up trouble on Facebook… yet here we are. Yesterday the soda ticked off more than a couple of people who responded negatively to a graphic posted on its page. The graphic, entitled “The Evolution of Flavor,” features a primate who becomes a man after discovering Dr. Pepper. Needless to say, believers of Creationism flooded Dr. Pepper’s page with posts of the “I ain’t no ape!” variety. Just when you think Facebook marketing is so 2010, within hours of posting the whole hubbub had become national news.
4.) Kitty Conspiracy Theory: Sometimes a ridiculous viral ad just makes you laugh and this spot for Cravendale is one such ad. Milk men kidnapped by clever cats is the general premise here, but a great voiceover, some very funny CGI and perfect music elevates this spot to a “watch again” viral hit.
5.) Manly Men Aren’t Social: Maybe you missed Brut’s attempt to become the next Old Spice with its Mantervention App. The app is designed to highlight your Facebook follies and show you how social media unmans you. Yawn. This app and Brut make our list in hopes that we can all finally agree how over bro-marketing we are. Agreed?