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	<title>ibrandcasting.com &#187; Search Engine Marketing</title>
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	<link>http://ibrandcasting.com</link>
	<description>Online Branding and Marketing</description>
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		<title>Lego Hopes ReBrick Clicks with Fans</title>
		<link>http://ibrandcasting.com/lego-hopes-rebrick-clicks-with-fans/01/26/2012/</link>
		<comments>http://ibrandcasting.com/lego-hopes-rebrick-clicks-with-fans/01/26/2012/#comments</comments>
		<pubDate>Thu, 26 Jan 2012 16:12:56 +0000</pubDate>
		<dc:creator>Brandsplat</dc:creator>
				<category><![CDATA[Facebook Management]]></category>
		<category><![CDATA[Facebook Marketing]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Online Brand Management]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Media Management]]></category>
		<category><![CDATA[Twitter Management]]></category>
		<category><![CDATA[Twitter Marketing]]></category>
		<category><![CDATA[social media experts]]></category>
		<category><![CDATA[Social Media management]]></category>
		<category><![CDATA[Social Media Marketing]]></category>

		<guid isPermaLink="false">http://ibrandcasting.com/?p=5011</guid>
		<description><![CDATA[Social media experts like ourselves have been predicting the arrival of the branded social network for years. But the truth is many have tried but few brands have been able to inspire the kind of ongoing conversation and interaction needed to keep a social network alive. Yet Lego&#8217;s new attempt at branded social media might [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Can Timberlake Get MySpace Ready For Prime Time?</title>
		<link>http://ibrandcasting.com/can-timberlake-get-myspace-ready-for-prime-time/01/16/2012/</link>
		<comments>http://ibrandcasting.com/can-timberlake-get-myspace-ready-for-prime-time/01/16/2012/#comments</comments>
		<pubDate>Mon, 16 Jan 2012 16:00:58 +0000</pubDate>
		<dc:creator>Brandsplat</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Online Brand Management]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Media Management]]></category>
		<category><![CDATA[Video Content]]></category>
		<category><![CDATA[Social Media management]]></category>

		<guid isPermaLink="false">http://ibrandcasting.com/?p=4968</guid>
		<description><![CDATA[It&#8217;s no secret that MySpace, once high on every social media management guru&#8217;s list, has experienced a well-documented fall out of popularity. But the site might just have a comeback left in it, if Justin Timberlake has anything to say about it. Last week, Timberlake, MySpace&#8217;s new co-owner, pulled an Ashton when he showed up [...]]]></description>
		<wfw:commentRss>http://ibrandcasting.com/can-timberlake-get-myspace-ready-for-prime-time/01/16/2012/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>You Hold the Key to Blog Comment Awesomeness!</title>
		<link>http://ibrandcasting.com/you-hold-the-key-to-blog-comment-awesomeness/01/04/2012/</link>
		<comments>http://ibrandcasting.com/you-hold-the-key-to-blog-comment-awesomeness/01/04/2012/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 16:00:32 +0000</pubDate>
		<dc:creator>Brandsplat</dc:creator>
				<category><![CDATA[Blog Content Management]]></category>
		<category><![CDATA[Blog Marketing]]></category>
		<category><![CDATA[Brand Engagement]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[blogging for business]]></category>

		<guid isPermaLink="false">http://ibrandcasting.com/?p=4924</guid>
		<description><![CDATA[When you&#8217;re blogging for business, comments on that blog are highly coveted. Comments help a blog&#8217;s search engine ranking and help bring people back to your site to continue a conversation. Sure, there&#8217;s a lot of spam you have to sift through, but in the end, bloggers want readers to respond to what they&#8217;ve written. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Five Things You Might Have Missed</title>
		<link>http://ibrandcasting.com/five-things-you-might-have-missed-15/12/16/2011/</link>
		<comments>http://ibrandcasting.com/five-things-you-might-have-missed-15/12/16/2011/#comments</comments>
		<pubDate>Fri, 16 Dec 2011 16:00:06 +0000</pubDate>
		<dc:creator>Brandsplat</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Online Brand Management]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Media Management]]></category>
		<category><![CDATA[Twitter Management]]></category>
		<category><![CDATA[Twitter Marketing]]></category>
		<category><![CDATA[Video Content]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Weekly 5 Things You Might Have Missed]]></category>

		<guid isPermaLink="false">http://ibrandcasting.com/?p=4854</guid>
		<description><![CDATA[Holidays gotcha down? Work stressing you out? Well, kick your feet up, sit back and enjoy the hottest and oddest online marketing news stories in a little concoction we call our &#8220;Five Things You Might Have Missed&#8221; list! 1.) Rockin&#8217; Around the Facebook Tree: Singapore, social media and Heineken aren&#8217;t things you traditionally think of [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Feeling Stuffed? Try a Digital Marketing Diet!</title>
		<link>http://ibrandcasting.com/feeling-stuffed-try-a-digital-marketing-diet/11/25/2011/</link>
		<comments>http://ibrandcasting.com/feeling-stuffed-try-a-digital-marketing-diet/11/25/2011/#comments</comments>
		<pubDate>Fri, 25 Nov 2011 16:00:17 +0000</pubDate>
		<dc:creator>Brandsplat</dc:creator>
				<category><![CDATA[Blog Content Management]]></category>
		<category><![CDATA[Blog Marketing]]></category>
		<category><![CDATA[Brand Engagement]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Online Brand Management]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Media Management]]></category>
		<category><![CDATA[Twitter Management]]></category>
		<category><![CDATA[Twitter Marketing]]></category>
		<category><![CDATA[custom content]]></category>
		<category><![CDATA[Digital Marketing]]></category>
		<category><![CDATA[digital marketing experts]]></category>

		<guid isPermaLink="false">http://ibrandcasting.com/?p=4761</guid>
		<description><![CDATA[Are we feeling a little bloated, tired and stressed out — and not because of the holidays? Many of us who live and breathe online marketing have a tendency to try to eat everything at the daily digital buffet and walk away feeling exhausted. We&#8217;ve talked about the digital diet trend here at Brandsplat before, [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>I (Really Do) Love a Parade: An 85-year-old Tradition Gets a Digital Makeover</title>
		<link>http://ibrandcasting.com/i-really-do-love-a-parade-an-85-year-old-tradition-gets-a-digital-makeover/11/23/2011/</link>
		<comments>http://ibrandcasting.com/i-really-do-love-a-parade-an-85-year-old-tradition-gets-a-digital-makeover/11/23/2011/#comments</comments>
		<pubDate>Wed, 23 Nov 2011 16:00:00 +0000</pubDate>
		<dc:creator>Brandsplat</dc:creator>
				<category><![CDATA[Digital Engagement]]></category>
		<category><![CDATA[Facebook Management]]></category>
		<category><![CDATA[Facebook Marketing]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Media Management]]></category>
		<category><![CDATA[Twitter Management]]></category>
		<category><![CDATA[Twitter Marketing]]></category>

		<guid isPermaLink="false">http://ibrandcasting.com/?p=4749</guid>
		<description><![CDATA[Happy Thanksgiving! At the tender age of 85, the Macy&#8217;s Thanksgiving Day Parade has decided to go under the knife. In celebration of the milestone, Macy&#8217;s has jumped head first into digital engagement, and the holiday classic is looking trendier than ever. Maybe it&#8217;s the simplicity of a parade. Maybe its a parade&#8217;s family-friendly entertainment [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Freshness Rules!</title>
		<link>http://ibrandcasting.com/freshness-rules/11/21/2011/</link>
		<comments>http://ibrandcasting.com/freshness-rules/11/21/2011/#comments</comments>
		<pubDate>Mon, 21 Nov 2011 16:00:38 +0000</pubDate>
		<dc:creator>Brandsplat</dc:creator>
				<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Article Marketing]]></category>
		<category><![CDATA[Blog Content Management]]></category>
		<category><![CDATA[Blog Marketing]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Online Brand Management]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[content marketing]]></category>
		<category><![CDATA[custom content]]></category>

		<guid isPermaLink="false">http://ibrandcasting.com/?p=4739</guid>
		<description><![CDATA[Freshness is a word we preach often in the custom content biz. Fresh and timely blogs, articles and social media updates are king in online marketing because they help readers and consumers find brands. Now Google&#8217;s latest algorithm overall includes a freshness update which is bound to confirm the power of keeping it fresh. Google [...]]]></description>
		<wfw:commentRss>http://ibrandcasting.com/freshness-rules/11/21/2011/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>5 Things You Might Have Missed!</title>
		<link>http://ibrandcasting.com/brandsplat_338_2011-11-11_fri_5-things-you-might-have-missed/11/11/2011/</link>
		<comments>http://ibrandcasting.com/brandsplat_338_2011-11-11_fri_5-things-you-might-have-missed/11/11/2011/#comments</comments>
		<pubDate>Fri, 11 Nov 2011 16:00:01 +0000</pubDate>
		<dc:creator>Brandsplat</dc:creator>
				<category><![CDATA[General]]></category>
		<category><![CDATA[Online Brand Management]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Media Management]]></category>
		<category><![CDATA[Twitter Management]]></category>
		<category><![CDATA[Twitter Marketing]]></category>
		<category><![CDATA[Video Content]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Weekly 5 Things You Might Have Missed]]></category>

		<guid isPermaLink="false">http://ibrandcasting.com/?p=4705</guid>
		<description><![CDATA[It&#8217;s the end of the week, which I think calls for a cheer. Hooray for Friday! Hooray for weekends! Hooray for not being part of the PR team at Penn State! And hooray for our weekly list of five things you might have missed! 1.) Like Wal-Mart, but Smaller and Without All the Stuff: A [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Does This Search Engine Make Me Look Fat? Inside Google&#8217;s Upcoming Makeover</title>
		<link>http://ibrandcasting.com/does-this-search-engine-make-me-look-fat-inside-googles-upcoming-makeover/10/25/2011/</link>
		<comments>http://ibrandcasting.com/does-this-search-engine-make-me-look-fat-inside-googles-upcoming-makeover/10/25/2011/#comments</comments>
		<pubDate>Tue, 25 Oct 2011 16:00:28 +0000</pubDate>
		<dc:creator>Brandsplat</dc:creator>
				<category><![CDATA[Blog Marketing]]></category>
		<category><![CDATA[Brand Engagement]]></category>
		<category><![CDATA[Brandcasting]]></category>
		<category><![CDATA[Digital Engagement]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Online Brand Management]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[online brand management]]></category>

		<guid isPermaLink="false">http://ibrandcasting.com/?p=4621</guid>
		<description><![CDATA[Google is the touchstone when it comes to brand engagement, online brand management and general world domination. The search engine mega-brand is often looked to by professors, sociologists and advertisers for clues as to what will happen next in world of online marketing and business. Yet for all of Google’s assets, beauty has never been [...]]]></description>
		<wfw:commentRss>http://ibrandcasting.com/does-this-search-engine-make-me-look-fat-inside-googles-upcoming-makeover/10/25/2011/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Virgin America’s Online Marketing Soars</title>
		<link>http://ibrandcasting.com/virgin-america%e2%80%99s-online-marketing-soars/10/19/2011/</link>
		<comments>http://ibrandcasting.com/virgin-america%e2%80%99s-online-marketing-soars/10/19/2011/#comments</comments>
		<pubDate>Wed, 19 Oct 2011 16:00:14 +0000</pubDate>
		<dc:creator>Brandsplat</dc:creator>
				<category><![CDATA[Brand Engagement]]></category>
		<category><![CDATA[Digital Engagement]]></category>
		<category><![CDATA[Facebook Management]]></category>
		<category><![CDATA[Facebook Marketing]]></category>
		<category><![CDATA[General]]></category>
		<category><![CDATA[Online Brand Management]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Media Management]]></category>
		<category><![CDATA[Twitter Management]]></category>
		<category><![CDATA[Twitter Marketing]]></category>
		<category><![CDATA[Video Content]]></category>
		<category><![CDATA[Viral Marketing]]></category>

		<guid isPermaLink="false">http://ibrandcasting.com/?p=4595</guid>
		<description><![CDATA[While the face-to-face customer service for most airlines remains largely a highly unsatisfying experience, we can’t help but fall in love with the way the big old jet airliners use online marketing. Jet Blue and United might be the headline grabbers with savvy social media campaigns, but when it comes to overall digital engagement, Virgin [...]]]></description>
		<wfw:commentRss>http://ibrandcasting.com/virgin-america%e2%80%99s-online-marketing-soars/10/19/2011/feed/</wfw:commentRss>
		<slash:comments>3</slash:comments>
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