What with all of this Google, Apple and Twitter news this week it seems like it has been an eternity since we’ve heard a peep out of the bombastic yet reliable Facebook publicity machine. Well, fear not. I was able to dig up the latest in Facebook dirt in the suddenly neglected (yeah right!) social media superstar’s life.

For starters, this spiffy, little study showed that Facebook as well as Twitter both experienced a big bump last year in use on more…

In a move that could be only described as a dis, T-Mobile told Yahoo, the previous default server for the wireless network, “thanks but no thanks”. T-Mobile has instead signed with Google to serve as the network’s primary search engine as well as the default server as reported on Monday. Yahoo will continue to server in messenger and mail capacity for the phone company while Google will be doing the majority more…

That chorus of “I Told You So” heard around the world on Monday came from media watchers and marketers who have been patiently waiting for this day to happen.

A study released this week by OutSell notes that spending on digital advertising will be up 10% this year and will, for the first time ever, surpass, money spent on print advertising. Of the $368 billion to be spent by marketers this more…

HootSuite just launched an exclusive app made just for Android. HootSuite is kind of your all-in-one application for business Tweets. The calendar feature lets users compose messages and place the desired Tweets to pop up on a time and date wheel. HootSuite has been a hit in the original flavor and now the ease of use is at social media marketers fingertips. Scrolling and auto-updates are supposedly easier on the Android version of the app but some reviewers say otherwise.  Nevertheless, the clamoring and buzz around more…

Study after study after study are slowly surfacing this week all focusing on how, when and where we use our cellphones.  With the popularity of smart phones on the rise,  such studies and surveys are intriguing because they provide data into the often murky waters of mobile marketing.  Much like our cellphone reception in remote places, mobile marketing is a tough thing to predict.

One of the surveys discovered that many businesses are reluctant to use mobile marketing because it is so hard to track. Without the demographics used in other forms of online marketing, mobile campaigns are a literal shot in the dark.  Thankfully, services like GSM’s Mobile Media Metrics have now gone global. Just launched in the UK and in the states since more…

Yesterday’s unveiling of Apple’s new Ipad unleashed a plethora of speculation, criticism, bad PMS jokes, and wagging tongues. The Ipad, just in case you’ve been living under a rock, is Mac’s 1.5 ounce portable mini-computer that combines the companies previous products the Iphone and the Itouch to become a tech-fanatic’s Star Trek fantasy brought to life.  Apple enthusiasts are clamoring to get their  little hands on the Ipad, while Mac haters are praying that this latest product will fall flat on its flat little face. Whatever your stance on the Ipad is, it can’t be denied that Mac has… more…

Web marketers have been discussing the rise of mobile marketing for a few good years now. Until now, it really hasn’t taken off in a big way, probably because there has been nothing to scale that has caught on en masse. But that’s about to change.

Opera Mini is a mobile web browser that is becoming quite popular. In fact, it’s use has risen by 238% since October 2008. That’s pretty impressive growth.

Of course, that kind of growth means nothing for a web browser if marketers can’t tap into that power some how. For web marketers, the growth of Opera Mini is an opportunity just waiting to happen. Users of Opera Mini are already using Google, Facebook and Live, now Bing. And what that means is that people are searching the web using their mobile phones and engaging in social media. Where there is search and social media there is a marketing opportunity.

But how do marketers take advantage of that opportunity? First, you need to develop a mobile website. Mobile web browsers cannot read straight HTML sites. They require a special mobile website. The website can feature the same content as you primary website, but has to be developed so that mobile browsers like Opera Mini can read it. After that, it’s all about driving traffic.

Are you allergic to peanuts? Are you lactose intolerant? Does eating fish give you the hives? If you’re one of the 70 million+ people in North America who suffer from food sensitivities or food allergies, help is on the way. Today, advertising and marketing think-tank TAXI New York announced the release of FoodContentAlerts.com, a free online and mobile tool that allows you to catalog and manage the foods you eat. It’s both a web and mobile tool that you can customize for your particular food sensitivities. You can even design your own custom home page with drag-and-drop style layout elements right on the site. No only do you get to  control the content, you can even match up with other people who share similar profiles so you can share recipes, advice and build a community. Once you’ve got that all set up, you can access everything you create online from your mobile phone. Pretty cool. According to FoodContentAlerts.com, the site’s features include:

My Safe Foods: Allows users to create customized lists of “personally approved” foods and share them. A great way to find new recommendations for people on restricted diets.

My Recipes: Input your own recipes, discover new recipes, share with others, and add ingredients to a shopping list or share with friends and family.

My Shopping Lists: Create and manage multiple lists; update or add items from your safe-foods list; and share with teachers, daycare facilities, camp counselors, friends and family.

Community Forums: Share ideas with other people suffering from food sensitivities.

News Modules: Receive up-to-the-minute product safety alerts or custom information on food allergies, celiac and more - from around the world.

Mobile Access: Many features of FoodContentAlerts.com are designed to be available to anyone with a web-enabled phone, allowing users to access their online account to verify that a product is on a safe-food list, check a recipe’s ingredient list and more. Mobile works on just about every web-enabled phone around the world.

Boun appetito.