Weary film festival junkies are finally at the halfway mark in Cannes. But much like the parties on yachts, the marketing through social media at Cannes never stops.

Not one to miss an opportunity where booze and celebrities are so warmly welcomed, beer brewing company Stella Artois has launched a series of black and white films featuring the suave King of Cannes, Jacques D’Azur. In the films, the King of Cannes may be ruling in more…

Regardless of what Glenn Beck says, people still love Mother’s Day. Folks are finding all kinds of ways to use social media to tell mom that they love her, and marketers couldn’t be happier.

Love or loathe E-Trade’s talking baby campaign, its hard to argue with how memorable the little buggers are. As featured in USA Today, E-Trade is rolling out widgets that more…

Online, everybody’s a critic and everybody is right. So whenever anything is not perfect or not “just so” with an online brand, fans are the first to speak out. Facebook Fan-pages are subject to mass critical praise or dismissal, a great deal of which often happens in a matter of moments. One way that more…

Emmy winning hit Mad Men notwithstanding, turning to big agencies has fallen out of vogue. Between that blasted “economy sucks” excuse and the ease of using freelancers and more…

It was the gastric gut bomb heard ’round the world when Kentucky Fried Chicken unleashed The Double Down Sandwich a few weeks back. This culinary concoction made of two fried chicken breasts serving as a bun with melted cheese and two strips of crispy bacon, created a marketing frenzy and set off a blogging firestorm unlike any fast food product we’ve seen in quite some time. At nearly 600 grams of more…

“Ball of confusion, that’s what the world is today. Hey. Hey.”   - The Temptations.

The new health care package, the lady from eBay who wants to be governor, the gravity defying awesomeness that is Justin Bieber’s hair are all things I really do not understand. In fact, at the risk of sounding like Ed Anger or Andy Rooney, there’s a bunch of things I don’t understand.  So thank God for the more…

Branding and online branding are feasts that can currently be prepared and served in a billion different ways. Like any appetizing treat, some actually have real substance while others are just filler.

An article in the New York Times on Sunday profiled the way products get placed in films and on television in today’s saggy market. It showcases how films like Up in the Air mention Hilton hotels and American Airlines in exchange for covering the costs of marketing the movie. The process of branding in films and television has to more…

As much as the doors have flung open for social media marketing and the world has embraced Facebook with open arms, when it comes down whether or not it actually produces results there’s still a very “wait and see” attitude. After all, it is still a relatively new and often parodied medium whose more…

Once upon a time in a faraway land I like to call “The Early 1980s,” when a celebrity’s career had reached the end of the road, there were a few avenues open to them if they wished to remain in the spotlight. There were game shows like “$25,000 Pyramid,” or selling exercise equipment, or being a guest star on “Murder She Wrote.” Other than that, the prospects of hanging onto fame were slim to none.
more…

It is a fun little note for the history books that Facebook eclipsed Google as the most used site on the Internet.  For years, Google has pretty much gone unchallenged. Google is still the advertising god as they have a multitude of avenues to deliver adverts to the people. From Google Buzz and Gmail to Google Reader and more…